Every few years a report comes out explaining why women underinvest in the stock market. The conclusion is always the same: confidence gap. Women need more education. They need to be shown that investing isn't as scary as they think.
For some, maybe. But for many high-achieving women, the market isn't scary. It's just boring. They sat through the Bitcoin pitch. They nodded through the index fund conversation. None of it made them want to stay in the room.
That is not a confidence problem. That is a preference signal. And it is consistently misread by many who cannot imagine a woman opting out of something for reasons other than fear.
Ask her the same question about fantasy football. Same answer. Nobody publishes a report about that gap.
More financial education does not fix disinterest. Telling a high-achieving woman she needs more confidence to buy an index fund is not helpful.
The right question isn't how to make the market interesting to her. It's whether she needs to find it interesting at all in order to benefit from it.
She doesn't.